Stats for 2025-01-19

Yesterday (2025-01-18)

Previous Day (2025-01-17)

Last Year (same dow)

Total Reservations

New Guests (%)

42.4%

40%

54.2%

Avg Booking Window

Avg Length of Stay

3.1

3.2

3.6

Total Nights Booked

102

112

Avg Rent (AHR)

$1522

$1424

$1954

Gross Rent Booked

$50229

$49857

$46891

Sources

Airbnb	2 (6.1%)
Call	29 (87.9%)
Vrbo	2 (6.1%)

Airbnb	4 (11.4%)
Call	30 (85.7%)
Vrbo	1 (2.9%)

Airbnb	3 (12.5%)
Call	8 (33.3%)
Vrbo	1 (4.2%)
Web	12 (50%)

Campaigns

AAA Member	2 (6.1%)
AARP Members	1 (3%)
Airbnb Channel	2 (6.1%)
Beach Home Discovery Program	1 (3%)
Beachside Author Series	1 (3%)
DIG24 - BOGO	1 (3%)
FROSTY3FOR2 - Marketing Promo	3 (9.1%)
Military Member	3 (9.1%)
Online Booking	14 (42.4%)
Passport at the Beach	1 (3%)
VRBO	2 (6.1%)
WELCOMEBACK	1 (3%)
Wedding	1 (3%)

3FOR2FALL - 2024	1 (2.9%)
AAA Member	1 (2.9%)
Airbnb Channel	4 (11.4%)
FROSTY3FOR2 - Marketing Promo	5 (14.3%)
Gift Certificate Bookings	1 (2.9%)
Influencer / Writer / Content Creator Comp Stay via PR Request	1 (2.9%)
Online Booking	19 (54.3%)
Seabrook Office Reservation	2 (5.7%)
VRBO	1 (2.9%)

AAA Member	1 (4.2%)
Airbnb Channel	3 (12.5%)
Grays Harbor Residents	1 (4.2%)
Online Booking	12 (50%)
Razor Clam Digging (Fall 2023)	1 (4.2%)
Seabrook Office Reservation	3 (12.5%)
VRBO	1 (4.2%)
Wedding	2 (8.3%)

Travel Distance

<100 miles	19 (57.6%)
<150 miles	8 (24.2%)
<250 miles	1 (3%)
>500 miles	2 (6.1%)
Other	2 (6.1%)
Unknown	1 (3%)

<100 miles	20 (57.1%)
<150 miles	8 (22.9%)
<250 miles	1 (2.9%)
>500 miles	1 (2.9%)
Other	1 (2.9%)
Unknown	4 (11.4%)

<100 miles	10 (41.7%)
<150 miles	3 (12.5%)
<250 miles	3 (12.5%)
Local	1 (4.2%)
Other	2 (8.3%)
Unknown	5 (20.8%)

States (Top 10)

Washington	27 (81.8%)
California	2 (6.1%)
Other	0 (0%)
Unknown	1 (3%)
Oregon	1 (3%)

Washington	29 (82.9%)
Unknown	4 (11.4%)
Other	0 (0%)
California	1 (2.9%)

Washington	17 (70.8%)
Unknown	5 (20.8%)
Other	0 (0%)

Booking Window

0-7 days	10
7-14 days	4
14-21 days	1
21-60 days	5
60+ days	13

0-7 days	11
7-14 days	1
14-21 days	1
21-60 days	11
60+ days	11

0-7 days	5
7-14 days	1
14-21 days	1
21-60 days	4
60+ days	13

Previous Stay Count

New Guest	14
1 Stay	2
2-5 Stays	11
5+ Stays	6

New Guest	14
1 Stay	8
2-5 Stays	9
5+ Stays	4

New Guest	13
1 Stay	5
2-5 Stays	4
5+ Stays	2

Past 7 Days (2025-01-18)

Past 7 Days (2025-01-12-2025-01-18)

Previous 7 Days (2025-01-05-2025-01-11)

Same Days Last Year

Total Reservations

297

295

253

New Guests (%)

45.7%

45.2%

42.8%

Avg Booking Window

Avg Length of Stay

3.2

3.5

Total Nights Booked

672

654

631

Avg Rent (AHR)

$1607

$1833

$1878

Gross Rent Booked

$334202

$344618

$298567

Sources

Airbnb	19 (9.1%)
Booking.com	1 (0.5%)
Call	179 (86.1%)
Vrbo	9 (4.3%)

Airbnb	21 (11.2%)
Call	162 (86.2%)
Vrbo	5 (2.7%)

Airbnb	10 (6.3%)
Call	51 (32.1%)
Vrbo	4 (2.5%)
Web	94 (59.1%)

Campaigns

3FOR2FALL - 2024	2 (1%)
AAA Member	15 (7.2%)
AARP Members	1 (0.5%)
Airbnb Channel	19 (9.1%)
Beach Home Discovery Program	1 (0.5%)
Beachside Author Series	1 (0.5%)
Booking.com	1 (0.5%)
DIG24 - BOGO	1 (0.5%)
Executive Leadership Requested Comp or partial comp	1 (0.5%)
FROSTY3FOR2 - Marketing Promo	28 (13.5%)
Gift Certificate Bookings	4 (1.9%)
Influencer / Writer / Content Creator Comp Stay via PR Request	1 (0.5%)
Military Member	5 (2.4%)
Online Booking	100 (48.1%)
Passport at the Beach	4 (1.9%)
Seabrook Office Reservation	7 (3.4%)
Seabrook Windermere Referrals	1 (0.5%)
VRBO	9 (4.3%)
WELCOMEBACK	2 (1%)
Wedding	4 (1.9%)
Willis Creative & PR Collective Contract stays	1 (0.5%)

3FOR2FALL - 2024	18 (9.6%)
AAA Member	9 (4.8%)
AARP Members	2 (1.1%)
Airbnb Channel	21 (11.2%)
FROSTY3FOR2 - Marketing Promo	5 (2.7%)
Gift Certificate Bookings	2 (1.1%)
Grays Harbor Residents	1 (0.5%)
Military Member	6 (3.2%)
Online Booking	100 (53.2%)
Passport at the Beach	5 (2.7%)
Seabrook Office Reservation	10 (5.3%)
VRBO	5 (2.7%)
Wedding	2 (1.1%)
Windermere 2025	2 (1.1%)

AAA Member	11 (6.9%)
AARP Members	2 (1.3%)
Airbnb Channel	10 (6.3%)
Grays Harbor Residents	2 (1.3%)
Hood to Coast 2024	2 (1.3%)
Military Member	5 (3.1%)
One More in 24 - 3FOR2	1 (0.6%)
Online Booking	91 (57.2%)
Passport at the Beach	2 (1.3%)
Razor Clam Digging (Fall 2023)	1 (0.6%)
Seabrook Office Reservation	25 (15.7%)
VRBO	4 (2.5%)
Wedding	3 (1.9%)

Travel Distance

<100 miles	114 (54.8%)
<150 miles	37 (17.8%)
<250 miles	7 (3.4%)
<500 miles	4 (1.9%)
>500 miles	8 (3.8%)
Local	1 (0.5%)
Other	15 (7.2%)
Unknown	22 (10.6%)

<100 miles	93 (49.5%)
<150 miles	39 (20.7%)
<250 miles	3 (1.6%)
<500 miles	4 (2.1%)
>500 miles	11 (5.9%)
Local	3 (1.6%)
Other	7 (3.7%)
Unknown	28 (14.9%)

<100 miles	77 (48.4%)
<150 miles	30 (18.9%)
<250 miles	9 (5.7%)
<500 miles	4 (2.5%)
>500 miles	3 (1.9%)
Local	4 (2.5%)
Other	11 (6.9%)
Unknown	21 (13.2%)

States (Top 10)

Washington	154 (74%)
Unknown	22 (10.6%)
Other	0 (0%)
Oregon	8 (3.8%)
California	4 (1.9%)
Texas	2 (1%)
Montana	1 (0.5%)
Indiana	1 (0.5%)
Massachusetts	1 (0.5%)

Washington	135 (71.8%)
Unknown	28 (14.9%)
Oregon	7 (3.7%)
Other	2 (1.1%)
Maryland	3 (1.6%)
California	2 (1.1%)
Missouri	1 (0.5%)
Georgia	1 (0.5%)
Texas	1 (0.5%)
Wisconsin	1 (0.5%)

Washington	119 (74.8%)
Unknown	21 (13.2%)
Other	0 (0%)
Oregon	5 (3.1%)
California	1 (0.6%)
Texas	1 (0.6%)
District of Columbia	1 (0.6%)

Booking Window

0-7 days	57
7-14 days	10
14-21 days	8
21-60 days	57
60+ days	76

0-7 days	23
7-14 days	14
14-21 days	9
21-60 days	58
60+ days	84

0-7 days	21
7-14 days	8
14-21 days	7
21-60 days	42
60+ days	81

Previous Stay Count

New Guest	95
1 Stay	38
2-5 Stays	51
5+ Stays	24

New Guest	85
1 Stay	31
2-5 Stays	53
5+ Stays	19

New Guest	68
1 Stay	35
2-5 Stays	35
5+ Stays	21

Past 30 Days

Past 30 Days 2024-12-20-2025-01-18

Previous 30 Days 2024-11-20-2024-12-19

Same Days Last Year

Total Reservations

1059

1691

982

New Guests (%)

43.8%

23.7%

38.8%

Avg Booking Window

Avg Length of Stay

3.3

3.6

3.9

Total Nights Booked

2417

4690

2266

Avg Rent (AHR)

$1612

$1811

$1906

Gross Rent Booked

$1193173

$2349046

$1109190

Sources

Airbnb	71 (9.6%)
Booking.com	1 (0.1%)
Call	640 (86.5%)
Vrbo	28 (3.8%)

Airbnb	48 (3.7%)
Call	1233 (95.1%)
Vrbo	16 (1.2%)

Airbnb	30 (5.2%)
Call	177 (30.4%)
Vrbo	19 (3.3%)
Web	355 (61%)
owner	1 (0.2%)

Campaigns

3FOR2FALL - 2024	42 (5.7%)
AAA Member	35 (4.7%)
AARP Members	5 (0.7%)
Airbnb Channel	71 (9.6%)
Beach Home Discovery Program	1 (0.1%)
Beachside Author Series	1 (0.1%)
Booking.com	1 (0.1%)
Comp Requested - Trade For Work In Seabrook	1 (0.1%)
Corporate Event	1 (0.1%)
DIG24 - BOGO	3 (0.4%)
Employee Reservation - Vacation Credit Used	1 (0.1%)
Employee Reservation with No Vacation Credit Used	1 (0.1%)
Executive Leadership Requested Comp or partial comp	1 (0.1%)
FROSTY3FOR2 - Marketing Promo	37 (5%)
Gift Certificate Bookings	16 (2.2%)
Grays Harbor Residents	1 (0.1%)
Grays Harbor Shoulder Season 25% Rent Discount	1 (0.1%)
Influencer / Writer / Content Creator Comp Stay via PR Request	1 (0.1%)
Military Member	17 (2.3%)
Online Booking	399 (53.9%)
Partial Comp	1 (0.1%)
Passport at the Beach	15 (2%)
Seabrook Office Reservation	41 (5.5%)
Seabrook Windermere Referrals	2 (0.3%)
Selection Appointment Sales Team	1 (0.1%)
VRBO	28 (3.8%)
WELCOMEBACK	3 (0.4%)
Wedding	9 (1.2%)
Willis Creative & PR Collective Contract stays	1 (0.1%)
Windermere 2025	3 (0.4%)

2MOREINFALL24	2 (0.2%)
3FOR2FALL - 2024	42 (3.2%)
AAA Member	13 (1%)
AARP Members	4 (0.3%)
Airbnb Channel	48 (3.7%)
Beach Home Discovery Program	2 (0.2%)
Corporate Event	5 (0.4%)
Cyber Monday 2023	1 (0.1%)
Cyber Monday 2024 (CYBERMONDAY2024)	783 (60.4%)
DIG24 - BOGO	7 (0.5%)
Employee Reservation - Vacation Credit Used	1 (0.1%)
Employee Reservation with No Vacation Credit Used	3 (0.2%)
Gift Certificate Bookings	32 (2.5%)
Military Member	16 (1.2%)
Online Booking	247 (19%)
Passport at the Beach	8 (0.6%)
Private Event	1 (0.1%)
Seabrook Office Reservation	40 (3.1%)
Seabrook Windermere Referrals	1 (0.1%)
Selection Appointment Sales Team	1 (0.1%)
VRBO	16 (1.2%)
WELCOMEBACK	7 (0.5%)
Wedding	17 (1.3%)

+Bonus Day Your Way (3 For 2 Value Add - Winter 2022)	1 (0.2%)
AAA Member	22 (3.8%)
AARP Members	5 (0.9%)
Airbnb Channel	30 (5.2%)
Corporate Event	1 (0.2%)
Grays Harbor Residents	2 (0.3%)
Hood to Coast 2024	6 (1%)
Military Member	30 (5.2%)
One More in 24 - 3FOR2	3 (0.5%)
Online Booking	344 (59.1%)
Partial Comp	1 (0.2%)
Passport at the Beach	5 (0.9%)
Private Event	2 (0.3%)
Razor Clam Digging (Fall 2023)	1 (0.2%)
Seabrook Event	1 (0.2%)
Seabrook Office Reservation	96 (16.5%)
VRBO	18 (3.1%)
Wedding	14 (2.4%)

Travel Distance

<100 miles	390 (52.7%)
<150 miles	153 (20.7%)
<250 miles	16 (2.2%)
<500 miles	12 (1.6%)
>500 miles	25 (3.4%)
Local	9 (1.2%)
Other	40 (5.4%)
Unknown	95 (12.8%)

<100 miles	758 (58.4%)
<150 miles	291 (22.4%)
<250 miles	22 (1.7%)
<500 miles	19 (1.5%)
>500 miles	40 (3.1%)
Local	22 (1.7%)
Other	61 (4.7%)
Unknown	84 (6.5%)

<100 miles	297 (51%)
<150 miles	126 (21.6%)
<250 miles	18 (3.1%)
<500 miles	17 (2.9%)
>500 miles	18 (3.1%)
Local	11 (1.9%)
Other	24 (4.1%)
Unknown	71 (12.2%)

States (Top 10)

Washington	549 (74.2%)
Unknown	95 (12.8%)
Other	10 (1.4%)
Oregon	29 (3.9%)
California	8 (1.1%)
Maryland	3 (0.4%)
Texas	3 (0.4%)
Missouri	1 (0.1%)
Nebraska	1 (0.1%)
Illinois	1 (0.1%)

Washington	1060 (81.7%)
Unknown	84 (6.5%)
Other	12 (0.9%)
Oregon	48 (3.7%)
California	14 (1.1%)
Texas	6 (0.5%)
Florida	4 (0.3%)
Idaho	3 (0.2%)
Arizona	3 (0.2%)
Hawaii	2 (0.2%)

Washington	447 (76.8%)
Unknown	71 (12.2%)
Other	5 (0.9%)
Oregon	21 (3.6%)
California	4 (0.7%)
Montana	3 (0.5%)
Texas	2 (0.3%)
Massachusetts	2 (0.3%)
Kentucky	2 (0.3%)
Minnesota	1 (0.2%)

Booking Window

0-7 days	170
7-14 days	53
14-21 days	33
21-60 days	182
60+ days	302

0-7 days	60
7-14 days	69
14-21 days	75
21-60 days	346
60+ days	747

0-7 days	114
7-14 days	27
14-21 days	19
21-60 days	134
60+ days	288

Previous Stay Count

New Guest	324
1 Stay	135
2-5 Stays	201
5+ Stays	80

New Guest	308
1 Stay	250
2-5 Stays	496
5+ Stays	243

New Guest	226
1 Stay	125
2-5 Stays	166
5+ Stays	65

Next 4 Months

January

	2025	2024 (same point)	2024 (complete)
Paid Occ	21.28	20.83	21.88
Weekends	41.26	38.96	40.83
Weekdays	16.13	18.08	18.87

February

	2025	2024 (same point)	2024 (complete)
Paid Occ	20.73	16.63	35.43
Weekends	39.97	26.96	55.47
Weekdays	17.31	13.01	28.73

March

	2025	2024 (same point)	2024 (complete)
Paid Occ	16.72	9.87	38.44
Weekends	32.39	15.31	62.37
Weekdays	14.71	7.67	27.78

April

	2025	2024 (same point)	2024 (complete)
Paid Occ	22.23	11.98	54.33
Weekends	28.25	12.43	68.57
Weekdays	23.81	12.31	51.6

Stats for 2025-01-19

Yesterday (2025-01-18)

Past 7 Days (2025-01-18)

Past 30 Days

Next 4 Months

January

February

March

April

Total Occupancy (1-Availabilty)