| Yesterday (2024-12-21) | Previous Day (2024-12-20) | Last Year (same dow) |
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Total Reservations | 28 | 95 | 25 |
New Guests (%) | 44.4% | 23.8% | 30% |
Avg Booking Window | 58 | 82 | 69 |
Avg Length of Stay | 2.9 | 3.2 | 4.2 |
Total Nights Booked | 52 | 272 | 42 |
Avg Rent (AHR) | $1245 | $1416 | $1658 |
Gross Rent Booked | $22415 | $118930 | $16583 |
Sources | Airbnb | 1 (5.6%) | Call | 14 (77.8%) | Vrbo | 3 (16.7%) |
| | |
Campaigns | 3FOR2FALL - 2024 | 3 (16.7%) | Airbnb Channel | 1 (5.6%) | DIG24 - BOGO | 1 (5.6%) | Gift Certificate Bookings | 2 (11.1%) | Military Member | 1 (5.6%) | Online Booking | 4 (22.2%) | Passport at the Beach | 1 (5.6%) | Seabrook Office Reservation | 1 (5.6%) | Selection Appointment Sales Team | 1 (5.6%) | VRBO | 3 (16.7%) |
| 3FOR2FALL - 2024 | 1 (1.2%) | Employee Reservation - Vacation Credit Used | 1 (1.2%) | Gift Certificate Bookings | 3 (3.6%) | Military Member | 1 (1.2%) | Online Booking | 68 (81%) | Passport at the Beach | 1 (1.2%) | Seabrook Office Reservation | 9 (10.7%) |
| Online Booking | 6 (60%) | Seabrook Office Reservation | 4 (40%) |
|
Travel Distance | <100 miles | 10 (55.6%) | <150 miles | 7 (38.9%) | Unknown | 1 (5.6%) |
| <100 miles | 48 (57.1%) | <150 miles | 23 (27.4%) | <250 miles | 2 (2.4%) | >500 miles | 1 (1.2%) | Local | 2 (2.4%) | Other | 2 (2.4%) | Unknown | 6 (7.1%) |
| <100 miles | 7 (70%) | <150 miles | 1 (10%) | <500 miles | 1 (10%) | Local | 1 (10%) |
|
States (Top 10) | Washington | 17 (94.4%) | Unknown | 1 (5.6%) | Other | 0 (0%) |
| Washington | 70 (83.3%) | Unknown | 6 (7.1%) | Oregon | 5 (6%) | Other | 0 (0%) | California | 1 (1.2%) |
| Washington | 10 (100%) | Other | 0 (0%) |
|
Booking Window | 0-7 days | 5 | 7-14 days | 3 | 14-21 days | 0 | 21-60 days | 7 | 60+ days | 3 |
| 0-7 days | 10 | 7-14 days | 8 | 14-21 days | 0 | 21-60 days | 19 | 60+ days | 47 |
| 0-7 days | 1 | 7-14 days | 1 | 14-21 days | 2 | 21-60 days | 4 | 60+ days | 2 |
|
Previous Stay Count | New Guest | 8 | 1 Stay | 1 | 2-5 Stays | 7 | 5+ Stays | 2 |
| New Guest | 20 | 1 Stay | 21 | 2-5 Stays | 34 | 5+ Stays | 9 |
| New Guest | 3 | 1 Stay | 2 | 2-5 Stays | 5 | 5+ Stays | 0 |
|
| Past 7 Days (2024-12-15-2024-12-21) | Previous 7 Days (2024-12-08-2024-12-14) | Same Days Last Year |
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Total Reservations | 343 | 147 | 160 |
New Guests (%) | 30% | 47.9% | 39.8% |
Avg Booking Window | 71 | 53 | 60 |
Avg Length of Stay | 3.3 | 3.4 | 4 |
Total Nights Booked | 836 | 326 | 349 |
Avg Rent (AHR) | $1507 | $1591 | $1783 |
Gross Rent Booked | $387237 | $152718 | $156947 |
Sources | Airbnb | 9 (3.5%) | Call | 244 (94.9%) | Vrbo | 4 (1.6%) |
| Airbnb | 8 (8.3%) | Call | 86 (89.6%) | Vrbo | 2 (2.1%) |
| Airbnb | 3 (3.4%) | Call | 36 (40.9%) | Vrbo | 1 (1.1%) | Web | 48 (54.5%) |
|
Campaigns | 3FOR2FALL - 2024 | 15 (5.8%) | AAA Member | 1 (0.4%) | AARP Members | 1 (0.4%) | Airbnb Channel | 9 (3.5%) | DIG24 - BOGO | 1 (0.4%) | Employee Reservation - Vacation Credit Used | 1 (0.4%) | Gift Certificate Bookings | 9 (3.5%) | Military Member | 7 (2.7%) | Online Booking | 189 (73.5%) | Passport at the Beach | 3 (1.2%) | Seabrook Office Reservation | 15 (5.8%) | Selection Appointment Sales Team | 1 (0.4%) | VRBO | 4 (1.6%) | WELCOMEBACK | 1 (0.4%) |
| 2MOREINFALL24 | 1 (1%) | 3FOR2FALL - 2024 | 9 (9.4%) | AAA Member | 5 (5.2%) | Airbnb Channel | 8 (8.3%) | Cyber Monday 2024 (CYBERMONDAY2024) | 1 (1%) | DIG24 - BOGO | 2 (2.1%) | Gift Certificate Bookings | 8 (8.3%) | Military Member | 1 (1%) | Online Booking | 50 (52.1%) | Passport at the Beach | 2 (2.1%) | Seabrook Office Reservation | 5 (5.2%) | Selection Appointment Sales Team | 1 (1%) | VRBO | 2 (2.1%) | WELCOMEBACK | 1 (1%) |
| AAA Member | 3 (3.4%) | Airbnb Channel | 3 (3.4%) | Military Member | 5 (5.7%) | Online Booking | 47 (53.4%) | Seabrook Event | 1 (1.1%) | Seabrook Office Reservation | 27 (30.7%) | The 'Ber Months Bonus (Fall 2023 Value Add 3 for 2) | 1 (1.1%) | VRBO | 1 (1.1%) |
|
Travel Distance | <100 miles | 150 (58.4%) | <150 miles | 65 (25.3%) | <250 miles | 6 (2.3%) | <500 miles | 1 (0.4%) | >500 miles | 3 (1.2%) | Local | 4 (1.6%) | Other | 11 (4.3%) | Unknown | 17 (6.6%) |
| <100 miles | 52 (54.2%) | <150 miles | 24 (25%) | <250 miles | 4 (4.2%) | <500 miles | 1 (1%) | >500 miles | 1 (1%) | Local | 2 (2.1%) | Other | 4 (4.2%) | Unknown | 8 (8.3%) |
| <100 miles | 47 (53.4%) | <150 miles | 16 (18.2%) | <250 miles | 1 (1.1%) | <500 miles | 1 (1.1%) | >500 miles | 4 (4.5%) | Local | 2 (2.3%) | Other | 4 (4.5%) | Unknown | 13 (14.8%) |
|
States (Top 10) | Washington | 214 (83.3%) | Unknown | 17 (6.6%) | Oregon | 12 (4.7%) | Other | 0 (0%) | California | 1 (0.4%) | New York | 1 (0.4%) | Florida | 1 (0.4%) |
| Washington | 78 (81.3%) | Unknown | 8 (8.3%) | Oregon | 5 (5.2%) | Other | 0 (0%) | Idaho | 1 (1%) |
| Washington | 66 (75%) | Unknown | 13 (14.8%) | Other | 0 (0%) | Ohio | 1 (1.1%) | Texas | 1 (1.1%) | Utah | 1 (1.1%) | Nevada | 1 (1.1%) | Oregon | 1 (1.1%) |
|
Booking Window | 0-7 days | 25 | 7-14 days | 53 | 14-21 days | 3 | 21-60 days | 68 | 60+ days | 108 |
| 0-7 days | 10 | 7-14 days | 15 | 14-21 days | 25 | 21-60 days | 25 | 60+ days | 21 |
| 0-7 days | 29 | 7-14 days | 20 | 14-21 days | 5 | 21-60 days | 13 | 60+ days | 21 |
|
Previous Stay Count | New Guest | 77 | 1 Stay | 58 | 2-5 Stays | 89 | 5+ Stays | 33 |
| New Guest | 46 | 1 Stay | 24 | 2-5 Stays | 19 | 5+ Stays | 7 |
| New Guest | 35 | 1 Stay | 19 | 2-5 Stays | 26 | 5+ Stays | 8 |
|
| Past 30 Days 2024-11-22-2024-12-21 | Previous 30 Days 2024-10-23-2024-11-21 | Same Days Last Year |
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Total Reservations | 1839 | 949 | 1772 |
New Guests (%) | 23.2% | 41.5% | 20.6% |
Avg Booking Window | 91 | 48 | 104 |
Avg Length of Stay | 3.6 | 3.3 | 3.8 |
Total Nights Booked | 5158 | 2014 | 5183 |
Avg Rent (AHR) | $1775 | $1342 | $1898 |
Gross Rent Booked | $2566483 | $824033 | $2588893 |
Sources | Airbnb | 46 (3.2%) | Call | 1384 (95.7%) | Vrbo | 16 (1.1%) |
| Airbnb | 44 (7.2%) | Booking.com | 1 (0.2%) | Call | 542 (88.3%) | HVMI | 2 (0.3%) | Vrbo | 25 (4.1%) |
| Airbnb | 8 (0.6%) | Call | 395 (29%) | Vrbo | 13 (1%) | Web | 948 (69.5%) |
|
Campaigns | 2MOREINFALL24 | 2 (0.1%) | 3FOR2FALL - 2024 | 42 (2.9%) | AAA Member | 9 (0.6%) | AARP Members | 4 (0.3%) | Airbnb Channel | 46 (3.2%) | Corporate Event | 4 (0.3%) | Cyber Monday 2023 | 1 (0.1%) | Cyber Monday 2024 (CYBERMONDAY2024) | 776 (53.7%) | DIG24 - BOGO | 6 (0.4%) | Employee Reservation - Vacation Credit Used | 2 (0.1%) | Employee Reservation with No Vacation Credit Used | 3 (0.2%) | Gift Certificate Bookings | 39 (2.7%) | Military Member | 16 (1.1%) | Online Booking | 395 (27.3%) | Passport at the Beach | 10 (0.7%) | Seabrook Office Reservation | 50 (3.5%) | Seabrook Windermere Referrals | 1 (0.1%) | Selection Appointment Sales Team | 2 (0.1%) | VRBO | 16 (1.1%) | WELCOMEBACK | 6 (0.4%) | Wedding | 16 (1.1%) |
| 3FOR2FALL - 2024 | 139 (22.6%) | AAA Member | 14 (2.3%) | AARP Members | 5 (0.8%) | Airbnb Channel | 44 (7.2%) | Beach Home Discovery Program | 3 (0.5%) | Booking.com | 1 (0.2%) | Corporate Event | 2 (0.3%) | Cyber Monday 2024 (CYBERMONDAY2024) | 1 (0.2%) | DIG24 - BOGO | 22 (3.6%) | Employee Reservation - Vacation Credit Used | 2 (0.3%) | Grays Harbor Shoulder Season 25% Rent Discount | 3 (0.5%) | Guest Recovery | 1 (0.2%) | Marriott Homes and Villas | 2 (0.3%) | Military Member | 15 (2.4%) | Online Booking | 276 (45%) | Passport at the Beach | 14 (2.3%) | Private Event | 1 (0.2%) | Seabrook Event | 2 (0.3%) | Seabrook Office Reservation | 26 (4.2%) | VRBO | 25 (4.1%) | WELCOMEBACK | 7 (1.1%) | Wedding | 8 (1.3%) | Windermere Group 2024 | 1 (0.2%) |
| AAA Member | 5 (0.4%) | Airbnb Channel | 8 (0.6%) | Black Friday 2023 | 2 (0.1%) | Corporate Event | 7 (0.5%) | Cyber Monday 2022 | 1 (0.1%) | Cyber Monday 2023 | 1067 (78.2%) | Grays Harbor Residents | 1 (0.1%) | Hood to Coast 2024 | 1 (0.1%) | Military Member | 6 (0.4%) | Online Booking | 155 (11.4%) | Private Event | 2 (0.1%) | Seabrook Event | 1 (0.1%) | Seabrook Office Reservation | 76 (5.6%) | The 'Ber Months Bonus (Fall 2023 Value Add 3 for 2) | 13 (1%) | VRBO | 13 (1%) | Wedding | 6 (0.4%) |
|
Travel Distance | <100 miles | 852 (58.9%) | <150 miles | 341 (23.6%) | <250 miles | 27 (1.9%) | <500 miles | 18 (1.2%) | >500 miles | 35 (2.4%) | Local | 26 (1.8%) | Other | 64 (4.4%) | Unknown | 83 (5.7%) |
| <100 miles | 362 (59%) | <150 miles | 101 (16.4%) | <250 miles | 10 (1.6%) | <500 miles | 4 (0.7%) | >500 miles | 24 (3.9%) | Local | 14 (2.3%) | Other | 37 (6%) | Unknown | 62 (10.1%) |
| <100 miles | 821 (60.2%) | <150 miles | 306 (22.4%) | <250 miles | 21 (1.5%) | <500 miles | 17 (1.2%) | >500 miles | 31 (2.3%) | Local | 28 (2.1%) | Other | 69 (5.1%) | Unknown | 71 (5.2%) |
|
States (Top 10) | Washington | 1202 (83.1%) | Unknown | 83 (5.7%) | Other | 10 (0.7%) | Oregon | 58 (4%) | California | 12 (0.8%) | Texas | 6 (0.4%) | Florida | 4 (0.3%) | Idaho | 3 (0.2%) | Hawaii | 2 (0.1%) | New York | 2 (0.1%) |
| Washington | 479 (78%) | Unknown | 62 (10.1%) | Other | 5 (0.8%) | Oregon | 11 (1.8%) | California | 6 (1%) | Michigan | 4 (0.7%) | Colorado | 4 (0.7%) | Utah | 2 (0.3%) | New York | 2 (0.3%) | Idaho | 2 (0.3%) |
| Washington | 1160 (85%) | Unknown | 71 (5.2%) | Other | 12 (0.9%) | Oregon | 32 (2.3%) | California | 7 (0.5%) | Texas | 4 (0.3%) | Utah | 3 (0.2%) | Colorado | 2 (0.1%) | Minnesota | 2 (0.1%) | Massachusetts | 2 (0.1%) |
|
Booking Window | 0-7 days | 74 | 7-14 days | 89 | 14-21 days | 77 | 21-60 days | 378 | 60+ days | 828 |
| 0-7 days | 105 | 7-14 days | 74 | 14-21 days | 59 | 21-60 days | 238 | 60+ days | 138 |
| 0-7 days | 67 | 7-14 days | 55 | 14-21 days | 76 | 21-60 days | 270 | 60+ days | 896 |
|
Previous Stay Count | New Guest | 336 | 1 Stay | 292 | 2-5 Stays | 555 | 5+ Stays | 263 |
| New Guest | 255 | 1 Stay | 115 | 2-5 Stays | 175 | 5+ Stays | 69 |
| New Guest | 281 | 1 Stay | 243 | 2-5 Stays | 584 | 5+ Stays | 256 |
|